From bean to cup. We created a set of illustrations that represents every step of the journey to make the perfect cup of coffee. From harvesting to roasting, grinding to brewing — until it ends up in the hands of the consumer.

Solution

Challenge

Passionate and meticulous in their process, Yami wants to showcase its specialty in a playful and approachable way. The challange here was to refresh their visual identity bringing color and fun to the common minimalist aesthetic of the coffee industry

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Yami is Speacialty Coffee Shop located in Porto Alegre, Brazil. With a unique selection of coffee beans from all over the world, Yami Café uses high quality methods to deliver the best coffee in town.

Yami Café

Location: Brazil

Role: Branding & Packaging

Date: 2021

The Symbol

Yami stands for delicious coffee and tasty food. Our goal was to translate that concept into a simple & friendly icon that represents the sense of pleasure when tasting a really good meal. The Symbol combines simple, playful and geometric shapes to match the logo design.

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