DRAFT
Draft is a sister company of Sweety & Co. focused on ephemeral architecture. We develop graphic concepts for films, sets, shop windows and installations. We use our background in graphic design to create powerful visuals materialized in physical spaces.
Location: Brazil
Role: Branding
Date: 2020
Challenge
The ephemeral architecture medium is packed with visual impulses. As a brand, the challenge was to develop a visual identity that would have the same modern and bold concept as Draft’s work, and that would support a strong yet timeless brand.
Solution
We conceived a strong lettering with visual weight that infuses all universes to be explored by the brand, whether it’s scenery and settings or shop windows. The color palette with unconventional and impacting nuances reinforces Draft’s authorial personality.
Using an expanded and geometric typography to bring modernity to the brand, the short version of the logo is the letter D — which delivers flexibility and responsivity to the concept.
